Apparently, the Doc Martens UK campaign will feature dead musicians wearing the boots in heaven. Writer Andrew Petch said:
“We wanted to communicate that Dr. Martens boots are ‘made to last,’ and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots’ durability perfectly. And, as images, they feel very iconic.”
Uh…what the heck is going on? Durability? This is just in bad taste. Kurt Cobain, Joey Ramone, Sid Vicious, and Joe Stummer must be rolling in their graves. To see all the ads head over to Stereogum.
They actually pulled the ads. The threat of Courtney loomed on the horizon.
That add is actually working….i’m going out right now and buying me a pair!