Timbaland won’t “shock” you
Saturday, April 7th, 2007 by Crystal Olvera
Was there anyone who had a better year than Timbaland?While much of the rap community began mourning the death of hip hop, Timbaland was busy using the genre to create chart-topping pop hits.The producer garnered the most attention in 2006 by working wonders for Nelly Furtado and Justin Timberlake.
It seems that these days, he can do no wrong. So, it won’t matter if “Shock Value,” his first solo album, is a masterpiece or a complete turd. Timbaland has already secured a spot producing the next Bjork album and has been rumored to work with the reigning queen of pop, Madonna. He’s even offered to bring Britney back to life.
This is why I expect a lot from the superstar producer, which might be the reason I’m left slightly disappointed by his solo debut. I anticipated an anthology of single-worthy tracks from “Shock Value,” but I got a bevy of filler. Nevertheless, there are a few diamonds in the rough that make up for the less remarkable throwaways.
Timbaland covers all of his bases swaying from disco to rock to pop, employing some of the most popular names from each genre.
The opening track samples Nina Simone’s “Sinnerman” but it doesn’t do much for the repetitive “Oh Timbaland.” Nelly Furtado sounds bored throughout “Give It To Me,” which also features Justin Timberlake in a “blink and you’ll miss it” cameo.
It isn’t until we get to “Release” and “The Way I Are” that we hear the remanants of Justin Timberlake’s “Future Sex/Lovesounds.” The futuristic dance-funk sound that Timbaland has mastered hasn’t gotten old just yet. “Release” sounds almost like another version of “SexyBack” while “The Way I Are” mixes Salt ‘N Peppa’s “Push It” with Timberlake’s “My Love.”
“Bounce” brings forth the nasty with a slow, drowsy tempo like the “screwed & chopped” sound of Southern hip hop. The song also features Missy Elliot and Timberlake in full-on freak mode. It sounds like something you would hear in some dark, futuristic club filled with people decked out in black leather.
The album continues on with several forgettable mid-tempo songs that include “Miscommunication,” and “Scream.” It isn’t until you get to “Bombay” that Timbaland gets eclectic with sitars, and snake-like vocals that meander through his signature jungle rhythm.
“Throw It On Me” then grabs a hold of you and jolts you into dance-rock submission. The Hives’ lead singer Pele Almqvist’s howling vocals are thrown against a layer of electric guitar. The song suffers from being too short, though. It left me wanting a little more.
Timbaland covers his emo rock base by enlisting Fall Out Boy in “One & Only.” I admire that the band has been willing to dip their toes into the hip hop world. Their recent remix with Kanye West was better than I had expected. Sadly, the new Timbaland collaboration doesn’t sound much like a joint effort at all.
Unlike “Throw It On Me,” it’s a Fall Out Boy track with Timbaland on guest vocals. The song is almost identical to Fall Out Boy’s “Dance Dance” and had they given Timbaland the reigns, it might have been a far superior effort.
The best song on the album is Timbaland’s collaboration with She Wants Revenge on “Time.” The band’s new wave sound meshes well with Timbaland’s hip hop rhythms. The rap verses and drearily sung chorus complement eachother perfectly. The dark, steady flow and haunting guitar is mesmorizing. It makes me wish the rest of the album was like this.
There’s little that shocks in “Shock Value,” but it’s colorful array of genre-bending sounds and superstar guest appearances will take this debut far. And whether each track works or not, one thing is for sure, Timbaland is still on top.
Posted by Crystal


